WELCOME...
...to the second edition of Mishcon de Reya’s
fashion & retail newsletter, which includes
articles on immigration, counterfeit goods
and the impact of unethical supplier behaviour
on reputation.
Last year saw a huge rise in copyright infringement cases in the fashion industry, which costs the market millions of pounds in lost sales per year.
Although high street shops often take inspiration from designer clothes to create cheaper options and set trends, many of these stores have been producing clothes that are almost identical to the original designs.
In response to this increase in copycat behaviour some retailers have turned to the law to protect themselves against brand dilution, counterfeiting and infringement. High profile court cases such as Monsoon v Primark, Jimmy Choo v Oasis and Chloé v Topshop show that companies can take steps to protect their brands and challenge the counterfeiters who damage their profits. Using its award winning Tulip® (Turning Losses into Profits) service, the team at Mishcon has helped fashion companies not only stop the counterfeiters and copycat traders, but deliver a substantial return on investment back to the brand owner’s bottom line.
I hope you find the information contained in this newsletter useful. If you have any comments or queries, do contact any one of the team who will be glad to help.